Tuesday, April 28, 2009

Time to write about the marketing of the end of the world

The crazies are coming out. I don't mean the people touting the end of the world. I am talking about the people that believe that horse pucky. It is one thing to produce an end of the world special for the History Channel, another entirely to believe that silly tripe.

On the other hand, there is a lot of money in Fear, Uncertainty, and Doubt (FUD). FYI FUD was created by IBM.

Here I think there is a great deal of the fun with poking fun with the opposite story. Here are a few good zingers to throw around at the water cooler when people start chatting up the various Discovery Channel specials:

The Aztecs couldn't predict their way out of death-by-Spaniards. Why predict the end of the world in 2012?

The Aztec calendar does not end in 2012, it simply resets. There isn't a mushroom cloud or even aliens on that last day. Heck, our calendars are so much better to predict that January 1st 2012 is New Years Day. Look it up if you don't believe me.

They say that Nostradamus predicted the fall of the twin towers. Really? I don't remember anyone hanging out in the lobby that day shooing people away because it was the day.

Nostradamus had gout. He was said to be a healer? Oh, and he died at about age 62, hardly a sage age. None of that rising from the dead stuff either. David Blaine is harder act to follow.

Nostradanus wrote in quatrains and you can say either it was in code or riddles, but why not in the clear French he spoke?

The Aztec calendar was wheel-shaped. Do you really think that a calendar shapped like a wheel could predict the end of time when they could not have invented the actual 'wheel''?

The Aztecs had blood sacrifices. So, how did that work out for them? Did it prevent their demise as a culture?

Nostradamus died with today's equivalent of $300 thousand dollars. Not bad for being psychic without having to prove everything was really predicted accurately.

Alvin Toffler (Future Shock and The Third Wave), probably has a better record than Nostradomas for predictions because he wrote in clear English. Though Alvin did predict that a large part of society would become nomads and that the Mobile Home was the future of housing. Guess that means he didn't predict the housing credit crash either.

The Bible predicts the end of the world too, no surprise. But the book of Revelations was written between the years 68 and 96 A.D. But why not spill the beans in Genesis? Why wait? Why get people all hot and bothered when the end times can't be put on the calendar you got for Christmas? Why the suspense?

Why not just 2000 years? Did we really have to wait for Bush to end his term? Seems a little arbitrary to tack on an extra 12 as well. It's all just a tease! I'll bet they end up changing the date... again! Who want's in on the End Times betting pool. I got $20 on April 1, 2020.

Faith Popcorn is said to have a low return on her predictions too. What do Toffler and Popcorn have in common, they wrote in clear English, not riddles. But they both got some things right. They predicted the future too, not divine it.

What about the last time the world ended? Get in line, here it comes again!

I'm seriously thinking of writing an end-of-the-world book. People will buy it. When the chips are down people will believe anything that wiggles the crazy meter. You don't even have to prove anything. There are a lot of options:

How The World Will End
Digging Your Shelter - Five Shelter Designs From Home Depot
Top five religions to be a part of when the world ends - or, Improving your odds of the hereafter in 2012.
How to make money after the world ends!
Fifty Pithy Phrases For Your Last Words
Introducing Yourself To Your Alien Overlords
What To Do New Years 2013 With Your 2012 End-Of-The-World Hoard
Revelations in Marketing - How to sell your products to the end of time

I'd ask you to comment, but why? Don't want to get between you and your family with less than 3 years to go. But if you have a new date and time for the end of the world, I'd like to know. I need better lead time on the marketing budget.

Here is my other blog of the end of the world. The book will be coming soon!

FYI this is a version of a blog moved from a limited membership blog site at http://www.triiibes.com/. I am moving many of those blog entries here for your entertainment and enlightenment.

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